High demands on the shopping experience

Royal Design Group is the Nordic region’s leading online retailer in design and home furnishings. The Group includes Rum21 and RoyalDesign. The online retailer has a conscious customer group that places high demands on the purchase experience in all channels. Walley meets these demands well with a high level of service, advanced technical expertise and a targeted focus on major players in the Nordics.

More payment methods adapted for different markets

For Royal Design, the transition means they can now offer their customers more payment methods, which are also adapted for different markets.

The solution also increases the potential for the online merchant to stay visible and communicate with customers in the aftersales period, and this too is expected to have a positive impact on the customer experience and customer loyalty.

“It’s important for us to have a payment partner that’s as passionate as we are about giving customers the best possible service. With Walley we have a close, proactive collaboration whereby we optimise the customer experience and purchase flow together. We will also be able to maintain the dialogue with customers further along in the customer journey, and can adapt and direct our aftersales communication in a good way,” says Martin Magnusson, Chief Marketing Officer at Royal Design.


The key for Walley is to be a strategic partner throughout the entire customer journey; to deliver a total solution, and optimise the customer journey together with Royal Design.


“We look forward to a long-term working relationship with Royal Design where we can improve the customer experience in all channels, and help the merchant to achieve their strategic goals. By focusing on the payment aspect, we can increase sales and also have a positive impact on customer loyalty,” says Mikael Anstrin, General Manager of Walley.