jem & fix switches to Walley “a better customer experience”
DIY chain jem & fix is switching to the Walley payment solution. “Walley’s solution suits our strategic goals and future vision perfectly,” says Peter Dahlqvist, Head of Marketing at jem & fix.
Group with over 200 stores in the Nordic region and strong e-commerce
jem & fix is a family-owned DIY retail chain with a wide range of building materials, tools and products for the home and garden. The company is part of the Harald Nyborg Group with more than 200 low-price stores in the Nordics; jem & fix has 51 stores in Sweden and online sales for DIY-ers and professionals. Earlier this year, the retailer stopped using the Klarna payment solution for online consumer sales in Sweden, and chose Walley instead. The idea is to gradually expand into further sales channels moving forward.
“We decided to switch to Walley as they offer a service that suits our strategic goals and visions for the future well. With Walley we have a strong payment partner, and our customers enjoy a simple, uncomplicated experience,” says Peter Dahlqvist, Head of Marketing at jem & fix.
According to jem & fix the transition has worked out efficiently, with minimal impact for the company and their customers – an opinion shared by Walley.
“We are convinced that the key lies in letting the merchant own their own customer relationships. This creates a positive customer experience, while also helping to strengthen the merchant’s own brand,” says Mikael Anstrin, General Manager of Walley.