Branäsgruppen switches to Walley “A responsive payment partner”

Complex bookings divided into different times

Branäsgruppen includes some of Sweden’s most modern and popular ski centres, also providing all the service you need for a successful family holiday. One major customer benefit – which is also a challenge – is that guests can book different aspects of their trip at different times, such as accommodation, ski rental, ski pass and ski lessons. This places high demands on flexibility to optimise the customer experience. It also calls for a responsive payment provider that can deal with high complexity, something Walley has managed to do successfully.

“Our customers need to be able to modify their booking several times over a long period, and this is something that Walley’s integration will be able to cope with. In our previous solution, every adjustment entailed refunding money to the customer and asking them to make a new payment. Another advantage for the customer experience is that Walley checkout is better integrated with our own website, so customers feel they are dealing with us rather than an external payment provider. Switching to Walley means that our requests for improvement have been granted in terms of integration with our booking system,” says Evalena Lindstedt, Head of IT & Development at Branäsgruppen.

Walley have been receptive to our wishes and have shown huge commitment to improving the customer experience.

Andreas Wendby, CFO of Branäsgruppen

 

The customer experience is particularly important to Branäsgruppen. The switch from the former payment solution, Klarna, not only entails a better integrated booking and payment procedure, it also offers various other benefits for customers booking a skiing holiday at one of Branäsgruppen’s facilities.

“Walley have been receptive to our wishes and have shown huge commitment to improving the customer experience, and that was the main reason for the switch. Another big advantage is that we can now give customers 30 days to pay, so the invoice can be paid at the end of the month along with all the other bills,” says Andreas Wendby, CFO of Branäsgruppen.

Branäsgruppen includes the popular family destinations Branäs, Kungsberget, Vallåsen and Ulricehamn Skicenter. Walley values the long-term collaboration and the work on the customer experience highly.

“We are delighted to have the trust of Branäsgruppen, and look forward to developing the customer experience together. All retailers have different needs, and the important thing for us is to be receptive and meet their specific requirements. Focusing on the purchasing experience is a key factor in increasing customer loyalty and making sure they keep coming back, and this is somewhere we can make a very useful contribution,” says Mikael Anstrin, General Manager of Walley.